Last week, Senate Majority Leader Harry Reid surprised political observers everywhere with his announcement that the Senate’s health-reform bill would include a public-insurance option.

Despite polls showing strong public support for the proposal, TV pundits declared the public option dead due to a lack of support among moderate democrats.

Why would these democrats be so antsy about an idea that was backed by strong majority of voters? Insurance companies have been fighting the public option tooth-and-nail and have been lining the pockets of politicians in the process.

Take for example, Sen. Max Baucus, chairman of the Finance Committee. He almost single-handedly killed the public option when his influential committee passed a bill replacing it with weaker “co-ops.” Not surprisingly, he has received almost $500,000 in campaign contributions from insurance and other health industry lobbyists and their clients.

Baucus may well be a totally honest guy who simply ignores these hundreds of thousands of dollars when deciding how to vote. It’s possible.

But examples like this help explain Congress’ recent approval rating of 21 percent. While giant corporations shell out millions in lobbying and campaign contributions, average citizens feel ignored. Congressmen and -women, in order to win re-election, spend enormous amounts of time raising money when that time should be spent at town halls getting input from the people they represent.

In order to end special interest dominance of our political process, it’s time Americans consider public financing of federal campaigns.

No existing reform laws have changed the fundamental reality that politicians rely on big donors and spend far too much time raising funds for the next election. One practical solution is the optional Clean Elections system being used in Maine and Arizona.

Under this system, candidates who gather a sufficient number of small contributions from citizens in their district qualify for a grant of public funds to run their campaign. Instead of spending months building connections among wealthy donors, candidates seeking office must go directly to the voters at a grassroots level for support in order to secure funding for their campaigns.

Clean Elections means election outcomes will be increasingly determined by the appeal of a candidate’s message, rather than how much money he or she is able to raise.

One persistent challenge to these sorts of public finance systems has been the Supreme Court. It has ruled that private donations amount to political speech protected by the First Amendment and that “rescue money” provisions are unconstitutional.

Regardless, it’s still possible to set up a public system that is so attractive an option to candidates that it effectively eliminates the incentive for private funding.

Clean Elections has proved to be a successful alternative funding method in Arizona. In 2008, 65 percent of candidates in the state ran as “clean” candidates. While cheaters have occasionally been able to game the system, some tweaks here and there should overcome the issue.

Following the example of Arizona and making improvements over time, Americans should embrace the Clean Elections model as superior to one dominated by the wealthy and special interest groups. Public financing offers great hope of diluting the influence of money in politics and making politicians more connected to their constituents.

Reach columnist Chris Jordan at opinion@dailyuw.com.