As UW students flock back to school this week, their representatives in Congress will have recently flocked back to their D.C. offices after an August recess marked by angry town halls and endless health-care ad wars.

President Barack Obama’s signature domestic agenda item has faced a tough road, and no doubt his own strategy and execution is partly to blame. By failing to explain what health-care reform means to those who already possess insurance, the President left a vague plan open to attack.

Such Republican scare tactics and outright lies (see “death panels”) have unfortunately had an impact. They’ve inflamed the passions of anti-Obama activists on the right and sewn doubt in the minds of many Americans about health insurance reform.

The key sticking point in this debate has been the inclusion of a government run “public option” that would compete with private health insurance. While support has declined for the Democratic plan in general, a CBS poll in September showed support for a public option strong at 68 percent. Another poll published in September found that 73 percent of doctors support the public option.

Republicans have used confusion over this proposal to paint the entire reform effort as a “government takeover.” They have constantly claimed that Americans will be forced from their private insurance into a “big government plan.”

I find this to be a strange argument because, as I understand it, you can’t be forced into something that is by definition an option.

The public option is intended to provide competition to private insurance by giving Americans more choices. If people choose to abandon their private insurance for a public option, it’ll be because they make the decision that they can get better care at a lower cost with that plan. It won’t be because the evil, socialist government forced them to do it.

We can all agree that the goals of health reform should be to lower overall costs and increase the quality of care. We can also agree on the general principle that more choice for consumers and competition in the marketplace leads to both lower costs and an increased quality of the product being sold. That’s what the public plan will do; provide another choice to consumers and force private insurers to compete.

For those who suggest that the public option would drive private insurers out of business, the Congressional Budget Office estimates that only 11 to 12 million people will sign up for it. Not to mention the fact that reform will require everyone to have insurance, similar to the way everyone is required to have auto insurance. With roughly 45 million Americans currently lacking any plan, private insurance companies will be signing up new customers faster than they can take them.

And for those who suggest that the public option would be too costly, the President has said that it must be self-sustaining and funded by those who pay to use it.

We should set up a health-care system that is uniquely American; one that combines the best aspects of our own system (high quality care, innovation) with the best of other systems (universal coverage, lower cost). That’s why Obama is not proposing a government takeover, he’s proposing a government option that will pay for itself and provide more health insurance choices, and thus competition.

If the public option does not survive into the final bill, we will have lost a great tool for controlling health-care costs.

Reach columnist Chris Jordan at opinion@dailyuw.com.