The Daily of the University of Washington

The textbook buyer's dilemma


My wallet needed abuse counseling after I finished buying textbooks this week. After a brain-numbing two hours online, I found the six textbooks I needed. Thankfully, I was able to save almost $100 off the UW Bookstore price. I was amazed at how much cheaper it turned out to be.

With such ridiculous textbook prices these days, there must be a criminal textbook-peddling racket.

Yes, in a distant corner office, some Houghton-Mifflin CEO is smoking a big cigar, his double chin wiggling as he laughs. His suit is Armani, his cufflinks are gold and his Scotch is abundant. His empire is built upon the backs of trembling students everywhere, who are forced to buy mass-produced textbooks to legitimize their educations. He colludes with his top people to invent new editions out of thin air and unashamedly raise book prices.

While the rest of the economy is suffering, this is one industry that remains profitable. We must continue to buy textbooks, even though it’s not so much a want as a need. The value is hard to see at the start of the quarter, especially after dropping a fat wad of cash.

Some textbooks are a reasonable exchange. Every once in a while, you can spend less than 100 bucks to get a book with real color pictures, engaging writing and a binding that survives the abuses of a quarter. Your textbook may even have a stylish cover and look trendy as it juts out of your messenger bag. Just don’t get too attached to it, because they’ll come out with a new edition a month after you buy it.

This is the textbook buyer’s dilemma: what the heck does “fifth edition” even mean? In most cases, the publisher probably adds a sentence to each chapter, changes the cover and raises the price. Textbook editions are a sham meant to greedily siphon cash from us.

In 2005, WASHpirg and other peer interest groups published “Ripoff 101,” an exposé about astronomical textbook prices. According to the report, textbook prices have been increasing at a rate four times higher than the standard inflation on all finished goods. Publishing companies are forcing us to buy new editions of which even most professors don’t see the benefit. They attach cheap bells and whistles, like CD-Roms and lame online resources, in order to drive up the cost even more.

Then — oh boy! You get to sell it back to the store at an eighth of the price you paid for it. Even though you didn’t highlight, dog-ear or damage your book, it still depreciates like a new car leaving the lot, and you still feel like you were suckered into buying it — like some salesman in a clip-on tie shook your hand until you gave in.

The best way to fight this scheme is to photocopy a book you’ve gotten from the library, or even one you’ve borrowed from a friend. It may not have a glossy cover, but it sure beats shelling out your hard-earned pay for a scam.

Search the Web for the best deals. Examine the real difference between the last two editions, if you can find them. At the very least, ask your professor how necessary the edition update is, and see if you can’t convince them to let you use an older book.

The last thing we need is a bookstore filled with students toeing the party line and paying full price for something they could have at a fraction of the cost. I found my books online and saved half. Whether they all get here on time is a risk I’m willing to take. Keep your money, and maybe Mr. CEO will someday have to use his own cash to tip his caddie and fill up his Lincoln.

Reach columnist Jackson Rohrbaugh at opinion@dailyuw.com.


5 Comments

#1 Dan Luciano
(Solon, OH | Unverified Name)

on January 8, 2009 at 6:27 a.m.
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You may want to check your research a little more. Houghton Mifflin sold off their college division over 6 months ago to Cengage Learning.

#2 Carl Spackler
(Evanston, IL | Unverified Name)

on January 8, 2009 at 7:15 a.m.
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I'm assuming you're not a journalism major. Houghton sold their college textbook division last year.

#3 Dave
(Rocklin, CA | Unverified Name)

on January 8, 2009 at 9:01 a.m.
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Here is a great way to save on Textbooks. http://www.edubookswap.com/ allows you to post your used unwanted textbook to exchange them for other students books.

No waiting in line just to get ripped off by the bookstores that buy them back at a fraction of their value, you get what your book is worth in points to use for the books you need.

Take a look at http://www.edubookswap.com/

#4 poopity
(Wilmington, MA | Unverified Name)

on January 8, 2009 at 8:52 p.m.
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"They attach cheap bells and whistles, like CD-Roms and lame online resources, in order to drive up the cost even more."

They do this to be able to sell the books. If marketing bullshit costs them, they charge for it. The aim isn't directly to make additional profits, but to merely enable the sale at all. The publishers do not force sales, there is some choice among the consumers - professors and colleges.
Yes, the online used textbook market is the way to save bucks.

Textbooks don't have huge number yet take a lot of resources to produce.

New editions usually correct errors and add new information. Even that costs a fair amount in addition to the actuall printing and binding.

Tony Lucki scowls and smokes cigarettes outside the front of the building (and not with any other employees). I don't know about any of the other CEOs.
But they can't (or don't) smoke stogies inside AFAIK.

I find it surprising you suggest copyright violation (theft of intellectual property) as a solution if you think profiteering is anathema.

Wouldn't you want fair value for your work if someone copied your term paper?

#5 interesting
(Austin, TX | Unverified Name)

on January 9, 2009 at 7:12 a.m.
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The profit margin on textbooks (at least on high school textbooks) is relatively small. Most companies give away free ancillary teaching materials and technology to close sales.

The cost of producing these free ancillaries and free technology pieces ultimately has to be recovered somewhere.

On top of that, the resources required to make the whole package are very costly and numerous. Textbook companies also struggle with customizing books for every situation and state requirement.

For something to change, the business model needs to change. This will most likely happen in the next few years as e-books become more popular and textbook companies keep losing money.


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